A promotional magazine is ideal for a sales tool and conversation piece. It provides more information to your customer then a common sale flyer. It is a more personal approach to sales. The examples below are business-to-business publications. The promotions are highlighted along with product information and ideas for your customer to try to increase sales. Even though many brands are featured, there is a common look with similar design elements throughout these publications, to create brand awareness for your business.
These are photographs of printed publications that I have managed and designed. Please contact me if you would like to see an example of interior pages. Due to industry information not available to the public, the interior page examples cannot be shown here.
European Image Salon Suppliers (EISS), Inc. is a South Carolina based distributor of Professional Beauty products. The target market is beauty professionals like hair stylists and cosmetologists. The layout was designed to create fresh new look for their bimonthly promotional publication. It has consistent elements throughout to keep a uniform look while highlighting many different brands. Typically this magazine-like sales tool is between 24 and 28 pages.
Premier Beauty is a Chicago based distributor of Professional Beauty products. The target market is beauty professionals like hair stylists and cosmetologists. This was part of a complete re-branding project to increase brand awareness with a more elegant and sophisticated look. It started as a monthly 12-16 page piece and has shifted to a 20+ page bimonthly piece to better suite the needs of the sales staff.
Paramount Beauty is a large distributor of professional hair, nail and skincare products based in NYC. These publications were part of a complete re-branding project to provide a more consistent look with all promotional communications. It is a 40+ page bimonthly publication that is mailed and used as a sales tool when visiting customers.